Indiska Soft Power

TV Commercial autumn 2020

Soft Power is visible to the eye

The power of beauty, diversity, competence and grace is so present in this beautiful commercial for Indiska shot in late August 2020.

I’m grateful to be part of this as I clearly see what skilled, good people coming together can do, without knowing each other beforehand. When I arrived we were total strangers and when I left I was part of a group. This creative side is seldom visible, especially not in commercials, but in this one I feel all our vibe shines through. Enjoy.