IKEA Catalogue

To sleep at work is a blessing.

The illusion of home

After spending a couple of days at IKEA headquarters in Älmhult, Sweden, I know all about the illusion. What I previously thought was hundreds of homes coming together in the catalogue, I now know is one location. Älmhult, Småland, Sweden. I’ve spend 30 minutes sleeping on the job and a couple of hours being married to Gunnar, being a model for IKEA always include a bit of acting. I’m looking forward to the commercial we shot in June 2020 being released in February 2021. This is the time frame you need to create a good marriage, 8 months. I’ll aim for that next time for myself, eight months I can manage being married to anyone! :-)